#Where the authenticity comes from

#The vast scenery of the product and the perfect music for it
#a little bit disappointing flow

#A great example of 30s product commercial

#10 years later, I still get goosebumps
#vicarious satisfaction

#What is the essence of beauty
#Dove's Branding Strategy

#The thing that only Google can do
#An ultra-high-priced brand advertising
#I'm so touched

#the value sought by airlines
#A good example of customer-centeredness

#A feature spot should be like this
#Small but steady build-up
#The music has done well

#Authenticity to Safety
#Immersive narrative

#Apple's differentiated tactic
#authenticity

#Narrative that conveys the essence
#Authenticity

#Dramatic ending made by failures
#Clear boundary between frustration and achievement

#Deep dive on usability
#Product Authenticity

#Product Identity
#Perfect Music
#Attractive appeal on new features