This video is quite long, so why was it so famous?
And why do people keep coming to see the same video and watching it again and again?
Let's take a look.
If you watch this video now... I don't think this video is a product introduction video.
However, the video was released immediately after the launch of the new product, and the video announcing the product is correct.
But the features of the Hero 3 are not being introduced at all. Why is that?
Personally, I think it was one of their marketing strategies, and I think they will only communicate with the results (video) taken with this new product.
If you look at it simply, it may feel like you're going to compete only with the results of the product, but in reality, you had confidence in the performance of the product.
And most of all, the video taken with this product is so colorful and dynamic just by looking at the visuals,
I'm sure people thought they'd like it even if they didn't put up a mass.
What about the function? I wrote down the function in the video description section as follows. (But the function doesn't come out in the video at all.)
Capture and share your life's most meaningful experiences with the HERO3+ Black Edition. 20% smaller and lighter than its best-selling predecessor, it delivers improved image quality and powerful new features geared for versatility and convenience. SuperView™ is a new video mode that captures the world's most immersive wide angle perspective, while Auto Low Light mode intelligently adjusts frame rate for stunning low-light performance. Combined with 30% longer battery life, faster built-in Wi-Fi and a sharper lens, the HERO3+ Black Edition is the most advanced GoPro yet.
First of all, I decided to communicate only with videos taken by GoPro, so now I'm sure you're worried about this.
"We need a lot of different videos that we shot with GoPro 3... What should we do? Should we film them all ourselves? We're not even experts in the sport..."
So I would have given products to extreme sports professionals, adventurers, people who have achieved the best in their respective fields from the beginning.
And they said, "This is our new product, so I'll just give it to you. You can use it, but can we use some of the videos that you've been using for commercials?" And then they said, "Can we use it for commercials?"
"For unlimited guarantees without a time limit. Instead, we're going to promote you on our channel forever with this video. As long as this video doesn't go away, our company will continue to promote you. If we promote it, I think you can become more famous for being the best in the field."
There is a possibility that he did it like this. Then, from the influencer's point of view, why not?
Like this, I would have offered 50 famous influencer in each extreme sports field, and only those who accepted the offer received the video and used it.
First of all, you must have thought that you needed a lot of different kinds of shots when composing the video.
I have to make you think that you can do this with GoPro.
If you look at the shots in the video
1. Ultra wide shot with drone
2. Selfie shot,
3. A shot that you took yourself
4. Head-mount shots (in this case, use two products to make one head close, and the other uses a rig to keep the other one at a distance from the head so that your whole body can be seen)
5. A shot of someone taking a picture of themselves from the side
It's just that, and I think the influencers who accepted the shooting offer would have said, "Can you film all of the above things as much as possible?"
After a certain period of time, I will receive the videos and edit them.
This video is different from Google's Year in Search, which used existing videos from UGC and YouTube in a similar way, and there is no script at all. There is no voiceover, and it doesn't talk about any functions.
However, it's a background music that can make you enjoy it dynamically so that you can chill all of these things.
The background music is really important, and I must have thought a lot about it and worked on finding music for a very long time.
I'm sure you've found 50 or as many as 100 candidates, and you've seen how they felt by putting them on the video one by one.
The target audience of the product is Millennials in their 20s and 40s who enjoy sports, so the mere hearing of it that appeals to them must have been heart-throbbing, adventurous, and powerful music on the list.
Anyway, I think it took quite a long time to choose this music, from at least a month to as many as three to four months.
That's how the music was decided and the license was paid to the copyright holder of the music
(But as you can see from the original sound source below, the original sound source is 6 minutes long and the GoPro video is 5 minutes long. So I think the revision of the sound source probably focused on the good parts after consulting with the copyright holder.)
https://youtu.be/JnIKLRA31nw?si=JVdV6Br4oEj88CJu
Since the sound source has been decided, we can match the videos taken by influencers according to the sound source.
The sound source is properly arranged according to the ending and climax of the sound source.
It would have been important to give the impression that the sync was perfect as much as possible, but I could see that you tried.
Depending on the feeling of each part of the sound source, I think I tried many things like whether to show drone wide shots or macro shots in the second half of the work. Also, I would have decided whether to show the video I have by slow motion or to show it quickly by using time lapse, taking into account the tempo of the sound source.
In particular, slow motion was used a lot. You can use slow motion when shooting with a high-pro, but you can also use slow motion when working on the video later, so you must have applied it a lot
I showed it well in the 3:27 part of the video below
GoPro HERO6: This Is the Moment in 4K
https://youtu.be/vr0qNXmkUJ8?si=3zDym_9V-zb4FXBu
When the tempo of the music slowed down, the slow motion video was definitely applied to give the impression that the visual and tempo match.
This is a battle with time and efforts, but it's obvious that you put a lot of effort into it.
To talk more about the song..
I think the only way is to listen to as many things as possible because it's professional.
I'm not just choosing pop songs or popular or famous songs that I liked.
The message and visual you're trying to talk about, and most importantly, it's important to know if the product fits well with the identity you have.
Music often symbolizes the identity of the product.
Whenever I listen to this music, I think of that product. On the contrary, when I look at that product, I think of this music.
That's how important the background music is.
So the two videos below are also using the sound source of a sad, world-famous artist. (The licensing fee has probably been pretty high, but they're still 10 years old and haven't been off the channel, so they've released the copyright holder and the license on a permanent basis.)
GoPro HERO4: The Adventure of Life in 4K
The music here is Woodkid – Run boy Run. It's also very popular in commercials.
https://youtu.be/wTcNtgA6gHs?si=xhr2V5vcI95O6Yol
The music written in the GoPro HERO6: This Is the Moment in 4K video above is
Odessa – It's the Moment apart, and it's perfect for adventurers and adventurers.
These two videos are good enough to chill, so I hope you watch them.
That's it for today! thank you